Meet the founder of WISP

Chris Novoa

Hanging at the bar then vs. Hanging at the bar now.

Back in February 2011: I had just spent the last 4+ years burning through a $180,000 inheritance. Yep, $180K.

I didn’t know the path to who I wanted to be. But I was going in the wrong direction.

Things got worse before they got better too. My siblings and I lost our mother after years of sickness. I destroyed my credit by going into collectiond over a $700 credit card bill I couldn’t pay.

I was too busy drowning my sorrows in cigarettes, booze, and gambling to care.

No one knew how bad or lonely it was either. No one. I didn’t want to be alive some days.

There was a lot of darkness in those times. I needed to change and didn’t know where to start. So, I just started somewhere.

I lost 100 lbs. (struggled for years to keep it off). I got a steady job in finance (ironic, right?). I made a budget and paid my debts.

I kicked many of my worst habits. I earned my MBA with high honors. I became a financial advisor. I found fitness. I became a CrossFit coach.

Fast forward to December 2021. I had recently quit my job because: “You are best positioned to serve the person you once were.” -Rory Vaden.

All of who I am, all of it, required constant work on myself. Mentally, physically, and spiritually.

I failed at a lot of things, but I kept trying. I believe that is everyone’s path to who they want to be.

That’s why WISP exists today. To serve any one of you that this resonates with.

Life can be hard. And your lifeSTYLE makes all the difference.

When you’re ready for change, I’m ready for you. You know some of my story. Let me learn yours.

WANT TO GET INTO THE BEST SHAPE OF YOUR LIFE?

LET US HELP.

Lose weight, build strength, and get the accountability you need.

Maybe it’s been a while since you’ve felt the peace of mind that comes with good health, the confidence to do what you truly want, or energy throughout your entire day.

If you’re ready to have the body you deserve and get control of your health and fitness once and for all, we’re ready to help you.

No restrictive dieting. No all-or-nothing workouts. Just a science-proven program that fits seamlessly into your lifestyle—and the support you need, every step of the way.

We’ve dedicated our professional lives to helping people transform their bodies through nutrition and fitness.

This is your limited opportunity to look, feel, and perform better than you ever thought possible—and build the habits you need to stay that way for life.

We’re ready to help you experience everything a healthy lifestyle has to offer.

The next step is up to you.

Testimonials